SoundCloud gave Milwaukeean Brian Hoffer a special shout-out today.

Milwaukeean Brian Hoffer is "SoundClouder of the Day"

Published Feb. 15, 2012 at 2:10 p.m.

Local pop musician Brian Hoffer has been chosen as SoundCloud's "SoundClouder of the Day" today.

"Brian Hoffer writes some of the most pleasant pop we've come across in a long time. Dealing with a pretty melancholic subject matter he turns it in to a song that will leave a smile on your face," SoundCloud proclaimed via blog.

Music from his debut album "Into The Boulevard" can be found on SoundCloud. Learn more about Hoffer and his release from his May interview with OnMilwaukee.com here.

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Hoffer's power pop

Published Tuesday, May 10

The lyrics and traditional power pop sound of Brian Hoffer`s "Psychoanalysis" recalls the likes of They Might Be Giants. But the 12 songs on Hoffer`s debut disc, "Into the Boulevard," also take cues from the Beatles - his self-avowed biggest influence - and even Chicagoland DIY stalwart Jonny Polonsky.