A Woman's Touch is located inside an office building in the Third Ward.

A Woman's Touch to close

Published Nov. 28, 2011 at 2:48 p.m.

Six years ago, I announced the opening of a new erotic boutique with an emphasis on community health called A Woman's Touch, 200 N. Jefferson St.

Today, sadly, I am reporting that it will close at the end of the year.

Co-owners Ellen Barnard and Dr. Myrtle Wilhite opened the first A Woman's Touch in Madison 10 years prior to opening the Milwaukee shop. According to a staff member, the Milwaukee store sells merchandise online, but doesn't have enough foot traffic to keep the venture profitable. The Madison store will remain open.

A Woman's Touch will not have a going-out-of-business sale, but stop in to say good-bye or pick up a few sassy holiday gifts. I did.

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